Targeting Audiences

Atrium supports three targeting layers:

1. Screen-Based Retargeting (Default)

Anyone physically present in the screen’s visibility radius becomes eligible for digital retargeting.

2. Pixel-Based Retargeting

Use your website pixel to:

• Retarget site visitors

• Build conversion segments

• Track ROAS
  
  

3. Behavioral & Demographic Targeting

Layer additional targeting:

• Interests

• Device type

• Demographics (age/gender buckets)

• Contextual content categories